Joypad licensed the album, accounts for royalties, administers the UPC/ISRCs, and is distributing it to all stores other than Bandcamp. GameChops is acting as the producer for the album, and is the brand under which the release is distributed. For all intents and purposes, the album was jointly "published" by both GameChops and Joypad Records (separate companies; neither as an imprint of the other).
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Originally Posted by Arcubalis
Bandcamp is a store front. No different than CD Japan, CD Baby, iTunes, etc.
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Bingo. If we're sticking to industry definitions, Bandcamp is a storefront/digital retailer. Bandcamp isn't a distributor: record labels, imprints, and artists do distribution (sending content off to storefronts). Bandcamp is also not a publisher: publishers administrate rights to compositions or performances. It's perhaps just syntactic distinction to make, but it hopefully clears up some of the roles various folks and companies have with this (and likely many future) releases.
Essentially, "record label" isn't really a useful title anymore, since many aspects of a traditional record label have become antiquated or have been diffused. Producing/publishing/distributing/etc. all are somewhat meaningless labels with many overlapping aspects. iTunes manages licensing in non-US territories. CD Baby and TuneCore can act as publishers and administrate royalties. The big four record labels in the US primarily focus on marketing and placements, aside from their distribution/publishing side.
I'll happily bore you all with more definitions and details. Hope this helps, thanks!