According to MAL reference
http://myanimelist.net/people/465/Shiho_Kawaragi
It's given as Yurara Asami (朝海 ゆらら). Yurara (ゆらら) is the given alias name, Asami (朝海) family name.
My mistake was in changing it to the original Japanese reading (family name then given name) instead of the standard English reading (given name then family name) as it's applied on this website.